Job description

As Paid Search Specialist EMEA at Stanley 1913, you’ll be responsible for the strategy, execution, and optimization of all paid search and shopping campaigns across the different regions. You’ll work closely with the Performance Marketing Manager and collaborate with the eCommerce and Brand teams to make sure their campaigns align with broader business goals.

You will:
•    Own paid search and shopping campaigns across Google Ads and Microsoft Advertising, including planning, copywriting, targeting, bidding, and optimization;
•    Develop detailed media plans, targeting strategies, and budgets tailored to business objectives;
•    Create compelling, high-performing ad copy and continuously optimize creatives to boost click-through rates (CTR);
•    Run A/B tests to evaluate messaging, formats, and targeting approaches to drive performance improvements;
•    Monitor campaign performance daily and identify opportunities to scale results or improve ROAS;
•    Collaborate cross-functionally with stakeholders in eCommerce, brand, and analytics to ensure alignment with broader business goals;
•    Use tools like Google Analytics and Looker Studio to track performance, extract insights, and spot growth opportunities;
•    Stay on top of platform updates, algorithm changes, and industry trends to ensure Stanley stays ahead in paid search advertising.

Your work will play a crucial role in expanding Stanley’s customer base, driving revenue, and elevating their brand across Europe.
 

About the organisation

About Stanley 1913:
Stanley, a HAVI company, designs some of the most innovative drinkware and foodware in the world. Renowned for its vacuum-insulated technology, Stanley’s products are crafted to keep beverages and food at the ideal temperature, offering a "Built for Life" lifetime warranty that guarantees unmatched durability. Celebrating 111 years of innovation, Stanley continues to push boundaries as it evolves into a global lifestyle brand. Its products not only encourage people to drink more water and enjoy their coffee at the perfect temperature but also allow them to express their personal style. The diverse product portfolio includes water bottles, travel mugs, cook sets, barware, and storage solutions such as coolers and bags, catering to a wide range of needs and lifestyles.

About the team: 
The Paid Search Specialist will report directly to the Performance Marketing Manager. You will be part of a growing performance marketing team covering areas such as paid social, paid search, display & video, and affiliate marketing.  Furthermore, you will also work with the wider DTC team, including functions such as the DTC manager, CRO/UX, Merchandising, and Customer Success.

About HAVI:
HAVI is a global, privately owned company that connects people with ideas, data with insights, supply with demand, restaurants with deliveries and ultimately, people with the products they love. Whether we are sourcing, storing or delivering products, they bring unmatched category expertise and unrivaled operational excellence, combined with powerful digital analytics and insights. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s business units include Supply Chain, tms and Stanley. Their portfolio of businesses offers best-in-class sourcing and supply chain capabilities, brand defining marketing and promotion services and innovative consumer products. For more information, please visit HAVI.com, tmsw.com and stanley1913.com

Who you are

You are a data-driven, performance-oriented professional with a sharp eye for detail and a natural drive to improve. You love working in a fast-paced environment, take full ownership of your domain, and thrive when campaigns perform above expectations. Collaboration comes naturally to you, and you know how to balance creative thinking with solid analytical skills.

You bring:

• 3–5 years of hands-on experience running paid search and shopping campaigns in e-commerce (preferably DTC);
• Proven success with Google Ads, Microsoft Ads, Channable and Google Merchant including campaign setup, bidding, keyword strategy, and optimization;
• Experience managing large-scale budgets and making strategic decisions to maximize ROAS;
• Preferably, experience running campaigns across multiple European markets with an understanding of local nuances;
• A plus: experience working from a brand-driven strategy toward capturing non-branded traffic;
• Strong analytical skills and confidence working with tools like Google Analytics 4 and Looker Studio to extract actionable insights;
• A proactive mindset with the ability to manage multiple campaigns and priorities simultaneously;
• Excellent communication skills and a structured way of working;
• Fluency in English; any additional European language is a plus.

What more does this job offer you?

• A job for 40 hours;
• Competitive salary €65.000 - €80.000 a year (including holiday allowance)(based on experience);
• Bonus of 10%, based on organisation and personal performance;
• Contract will be 1 year definite with 1 month probation period and intention after this one year for an indefinite period;
• 25 holidays;
• €3 a day work from home allowance;
• €80 per month phone contributions (this means you can decide yourself how you set up your work phone);
• Commuting allowance, they encourage to take public transportation as they don’t have parking space nor do they reimburse parking cost. With public transport full coverage of cost;
• Pension – own contribution of 5%, the rest is contributed by the company. The contribution is age related; 
• And of course, an attractive employee discount.

Apply?

Interested in taking on this role and making a difference at Stanley? Apply now via the form below. Any more questions? Please send an email to danielle@weknowpeople.nl