Job description

As an eCommerce Merchandising Specialist at Stanley, you will play a pivotal role in enhancing the online shopping experience and driving growth in the EMEA markets. You are responsible for the entire website experience, ensuring that the site offers the right products and information for each audience. This includes optimizing the Shopify storefront to maximize customer engagement and conversion rates, maintaining and updating product pages to be visually appealing and SEO-optimized, highlighting our lead generation for new items, enhancing site navigation, curating category pages, and overseeing blog content. The ultimate goal is to create a seamless, customized online experience that meets the needs of every audience segment, making it easy for them to find exactly what they’re looking for.

You'll collaborate with marketing, design, and supply chain teams to facilitate seamless product launches and promotions. This includes coordinating with creatives to ensure product descriptions and digital assets align with brand messaging and identity. You'll also manage inventory, ensuring best-selling products are always in stock, and assist in planning and executing marketing campaigns tailored to specific market needs.

Your focus on enhancing the customer journey will involve optimizing site navigation, design, and checkout processes. By implementing strategies from the DTC manager and CRO/UX Lead, you'll work to reduce cart abandonment and drive up the average order value through strategic bundling, cross-sells, and product recommendations.

Regular performance tracking and reporting will be part of your responsibilities, providing senior management with actionable insights to refine the merchandising strategies. It is preferred that you have a deep understanding of regional market trends and consumer behaviors to effectively adapt the offerings.

Furthermore, you will integrate Stanley's sustainability mission into customer interactions and product pages, developing narratives that capture the interests of the eco-conscious consumer. Staying current with industry trends and eCommerce innovations will be essential, as you identify opportunities to leverage new technologies and strategies to keep Stanley competitive.

Collaboration is key, and you'll work closely with various teams to ensure cohesive execution of the brand's vision across digital platforms. Your role not only involves implementing strategic initiatives but also continuously improving the online experience, setting the stage for Stanley's growth as a premier lifestyle brand in the EMEA region. 

About the organisation

About Stanley 1913:
Stanley, a HAVI company, is one of the most innovative and fast-growing drinkware brands in the world. Just look up #stanleytumbler on TikTok and you’ll know what they've been up to! Stanley is defined by Creation, Building and Invention. They are redefining drinkware through the lens of color, innovation, cultural creativity and limitless possibilities. As the inventor of the vacuum sealed bottle, they have been bringing people together through food + beverage culture since 1913. As one of Fast Company’s ‘Brands That Matter for 2023’ and ‘Objects That Defined The Year 2022’, they are proud to be one of America’s Most Innovative Companies. Innovation and creativity are the core of their DNA and have been driving their designs for over 110 years! 

About the team: 
The eCommerce Merchandising Specialist EMA will report directly to the eCommerce Manager. The team is made up seven other collegues, with three direct collegues in the D2C webshop team (CRO/UX Specialist, Performance Specialist, Customer Succes Manager). You will also work closely with the Marketing team. Furthermore, you will work with various external agencies. The role requires frequent interaction with different disciplines within this setup, making cross-functional collaboration key. You will also collaborate closely with the U.S. team, aligning on key initiatives and ensuring consistency across both markets.

About HAVI:
HAVI is a global, privately owned company that connects people with ideas, data with insights, supply with demand, restaurants with deliveries and ultimately, people with the products they love. Whether we are sourcing, storing or delivering products, they bring unmatched category expertise and unrivaled operational excellence, combined with powerful digital analytics and insights. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s business units include Supply Chain, tms and Stanley. Their portfolio of businesses offers best-in-class sourcing and supply chain capabilities, brand defining marketing and promotion services and innovative consumer products. For more information, please visit HAVI.com, tmsw.com and stanley1913.com

Who are you?

You have 3+ years of experience as a eCommerce Merchandising Specialist. You have a proven track record in eCommerce merchandising and extensive experience in using Shopify, you excel at optimizing online product presentations and driving conversion rates. You possess expertise in understanding regional market trends and consumer behaviors, especially within the EMEA markets. In the dynamic environment of Stanley, collaboration is key. You will work closely with cross-functional teams, including marketing, design, and supply chain, to ensure cohesive execution of strategies. With your innovative mindset, you are excited to explore new technologies, including AI tools, to enhance their merchandising efforts. As someone who is both data-driven and creative, you leverage data insights to drive decisions while enhancing customer engagement and brand storytelling. 

Furthermore:

• University or four-year college Degree (BA or BS in related field) or equivalent experience;
• Fluent in English, both verbally and in writing;
• Strong communication skills;
• You enjoy a dynamic, fast-moving setting;
• You can work in Photoshop, to change minor details.

What more does this job offer you?

• A job for 32 - 40 hours;
• Competitive salary €55.000 - €70.000 a year (including holiday allowance);
• Bonus of 10%, based on organisation and personal performance;
• Contract will be 1 year definite with 1 month probation period and intention after this one year for an indefinite period;
• 25 holidays;
• €3 a day work from home allowance;
• €80 per month phone contributions (this means you can decide yourself how you set up your work phone);
• Commuting allowance, they encourage to take public transportation as they don’t have parking space nor do they reimburse parking cost. With public transport full coverage of cost;
• Pension – own contribution of 5%, the rest is contributed by the company. The contribution is age related; 
• And of course, an attractive employee discount.

Apply

Interested in taking on this role and making a difference at Stanley? Apply now via the form below. Any more questions? Please send an email to danielle@weknowpeople.nl